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We’ve seen those people.

Ugh. They just HAVE. IT. ALL don’t they? Beautiful websites, hot AF pictures. Copy to DIE for.

Hell, look at what they CHARGE. I could buy the east wing of Buckingham Palace for that money.

Online confidence. Ahh, to have a slice of that pie.

online confidenceBut, guess what. Here comes some EXPLOSIVE TRUTHS. (kaboom)

That person didn’t get their confidence from a beautiful website.

That person did NOT derive balls from their amazing pictures.

That person did not create their esteem from incredible copy on a page.

That person did not build their courage because they charged a truckload of money to work with them.

That person built their damn confidence OFFLINE FIRST.

Online confidence is built offline. It does not come from expensive websites, first-class photoshoots, being able to hire the finest copywriters or editors or from just sticking up a fucking high-ass price on their website.

Online confidence is built offline. It does not come from expensive websites, first-class photoshoots, being able to hire the finest copywriters or editors or from just sticking up a fucking high-ass price on their website.

The problem I see SO OFTEN is that people have an idea, and instead of executing on that idea, they do the stuff that kinda-sorta-almost-ish looks like they’re doing the work, but it ISN’T THE FUCKING WORK.

I get it. People want to look at pretty things, but sexing up your website isn’t the first, second or even twelfth thing you should be focusing on.

You absolutely DO need to understand what you do and who you serve first. And yes, I think for most people, having a website is pretty useful – it’s your own little pocket of online space and you can build up content, you can build up a mailing list, you can build up your voice. That shit is important.

But at first, keep your website simple. Figure out what you do and who you do it for. Figure out what ONE ACTION each page should guide your perfect visitors towards taking. The design needs to be bare minimum. Avoid anything distracting. Write for your people, your community. Don’t deviate here, except to evolve yourself (you don’t want the six-month website itch!)

One day you’ll be in a place where investing in a sexy new site is actually the top priority for your business, and by that time you’ll be chock-full of confidence. It takes time, and normally some blood, sweat and tears.

Just build up your confidence one step at a time. Online confidence? Is just offline confidence with better filters.